The Forge, Stevenage
A new era for Stevenage.
160,000 sq ft.
Architecture, Urban Design, Interior Design, Project Management, Design Management, Marketing & Branding.
Hotel, Co-Working, Retail, Restaurant, Leisure, Office & Public Realm.
The new development will comprise the first phase of a 10 year regeneration programme, creating a prime mixed-use development, reviving Stevenage town centre.
Working in partnership with Stevenage Borough Council, UrbanR are building on the towns existing infrastructure and foundations to redevelop a former Marks & Spencer department store, adjacent retail parade and car park site.
Our vision is for Stevenage to be a place where people across all demographics and ages thrive both socially and economically, with a quality of life that becomes a benchmark that can be aspired to.
Led by UrbanR and in consultation with Stevenage Borough Council and other partners, an extensive branding exercise was carried out.
The resulting Forge brand positions the development as an agile, mixed-use development which looks to the future whilst utilising the strengths of the location.
The brand has create a sense of permanence within the town, making it a focal point for regeneration.
As a mixed-use development, a set of sub-brands were devised to pull the many uses together, thus strengthening the offering.